
Brand Standards
Photo Assets
Logos
Primary


Primary Stacked




Front Sign

Fishy Icon




Secondary Encircled




Iconography
Sea-Based Icons



Sea Map

Portland Skyline



Color Palette
Primary

LAPIS LAZULI
HEX: #326295

GAINSBORO
HEX: #D9D9D6

DARK GOLDENROD
HEX: ##C69214

BLACK
HEX: 000000
Secondary

WHITE
HEX: FFFFFF

PRUSSIAN BLUE
HEX: #09336A

GRULLO
HEX: #AD9C7E

DUTCH WHITE
HEX: #D8CBA5
Typography
Hierarchy

Logo Font – Not used in any other context
Eb Garamond Bold/Italic
Header Font
Poppins
Body Text Font